CMA gold comes from the magic of clients, agencies and ideas coming together in a magical blend of Strategy, Creative and Results.
Everyone in marketing has the same tools. The same agency and client set up, the same computers, same notebooks, same pie chart making programs, same access to research, same inspirations, same budgets, same, same, same. So, the difference between a campaign that wins a CMA Award and one that doesn’t, is on how all these parts get put together.
Client. Agency. Idea.
Combined, you get: Strategy. Creative. Results.
Whoever puts them together best, wins.
Part of Strategy’s Creative Report Card
2013 CMA Awards Gala
Friday, November 29, 2013
Westin Harbour Castle, Toronto
Cocktail Reception – 5:00 p.m.
Awards Presentation - 6:30 p.m.
Dinner and dancing to follow