Advertising & Media Course

The Advertising & Media course is designed for both agencies and clients who want to improve their strategies, planning and creative. Participants will learn how to develop an effective advertising plan that will deliver results and align with the business and marketing objectives of your organization. The course also focuses on how to critically evaluate media options, develop break-through creative, measure results and gain senior management approval and buy-in. Our course format combines advertising best practices with current-day case studies and is designed for professionals with three or more years of industry experience.