8:30 am – 4:00 pm
with networking to follow
The Westin Harbour Castle,
The 2014 CMA Direct Engagement Conference will showcase emerging trends in the 1:1 marketing space.
Learn what's working, what's new, what's hot, what's next plus how and when to best apply these trends.
The path to effective customer management marketing is guided through an understanding of the audience and delivering relevant communications at the right times in the right way.
Using a thoughtful media mix and knowing what channels are effective in bringing your message to your target audience at the right time are key to developing campaigns that work and build lasting connections.
Join Joseph Jaffe, InterContinental Hotels, BMW Group Canada and more speaking at this year's CMA's Direct Engagement Conference!