Raising ROI Without Redesign
Sound too good to be true? It isn't when you know the secrets of usability.
If you want to differentiate your experience and brand – usability and user experience best practices are the key. Small changes to your app, mobile experience, or website can reap huge rewards – even without a redesign! So, set that alarm clock a bit early and join us for breakfast as we look at several case studies of what to do and what not to do to ensure your digital experiences are optimized for success, engagement, and profit. It’s time to take your experience from good to great!
Not sure how to create an outstanding holistic user experience across digital mediums while engaging consumer and surpassing business objectives? Want to see and learn how usability best practices and user-centric strategy & design can raise your ROI overnight and ensure your digital experiences are profitable? No need to redesign – if you know the secrets to usability and ROI.
You Will Learn / Who Should Attend
You Will Learn
Join us for this exciting tactic-driven* breakfast where you shall learn:
- Best practices for usability in apps, mobile web, and websites.
- How to objectively benchmark your digital user experience (including against your competitors)
- Best short-term solutions that reap the highest rewards.
- Best practices for 2013 – including methods and design principles.
- When to redesign and when to wait.
- How to guarantee your digital optimization will work and raise ROI – even before you code!
*Checklists, cheat sheets, and real case studies are included to take home!
Who Should Attend
- Directors and VPs in charge of websites
- Directors and VPs in charge of mobile
- Digital marketers and designers
- IT management in charge of website/mobile
- Anyone with a website, an app or uses mobile!
Partner & CXO, XTM Inc.
For more than fifteen years, Tara has been promoting the importance of the interactive customer experience in mobile environments the Web and intranets. Tara holds an MSc in human Factors and is an active member of the CMA (Canadian Marketing Association), CHI (Computer Human Interaction), UPA (Usability Professional?s Association) and MMA (Mobile Marketing Association). She has been featured in articles in a number of magazines and newspapers and speaks at dozens of venues a year - from the International Internet Marketing Conference in New York to various Website summits for the US Government. Tara has also held a seat on the Canadian marketing Association's Digital Council since 2000 and was most recently a judge for the digital category for the 2010 Canadian Marketing Awards. On a daily basis Tara utilizes the latest usability and strategic methodologies to map out and increase the profitability, productivity and brand perception of her client's experiences. Previously, she held the position of National Usability Director for the Fjord/Cossette Interactive and was also a part-time Adjunct Professor at Cardean University teaching a graduate-level course in usability entitled "Communication With Your Customer" (developed by Donald Norman and Jakob Nielsen).
Over the last ten years, Tara has worked with such clients as Bell Canada, General Motors of Canada, Ericsson, AT&T Wireless, CanWest Government of Canada, Purolator Courier Ltd., AOL and Toronto.com.
In the last two years alone she created the new user interface for the mobile portal for CNN International, executed over 40 Expert Reviews, Conducted 50+ usability studies, created two primary user interfaces for the hottest new social networking sites, and redesigned hundreds of websites.
Key Dates / Pricing
September 26, 2012
8:00 - 10:30 a.m.
CMA Member: $60 | Regular: $90
CMA Member, Team*: $55 | Regular, Team*: $90
*Three or more registrations must be received at the same time. Taxes not included
St. Andrew's Club and Conference Centre
150 King Street West, 27th floor
(King and University)