Moving from Cost Centres to Profit Centres
The Call Centre is fast becoming one of the main avenues for increasing the bottom line as pressure for marketing executives to reduce churn and drive profits – intensifies.
In fact, a recent study conducted in the US and the UK found that 69% of large B2C organizations now view their call centres as business-critical revenue generators.
Join Jeff Nicholson, Pitney Bowes Software, as he calls out what the ‘best in class’ are doing to go from cost centre to profit centre. Jeff works closely with industry analysts such as Gartner and Forrester. He’s also frequently invited to speak about topics including event-triggered marketing, predictive customer analytics, opt-out management, multi-channel campaign management, and more.
So if you’re looking to make the right call for your business, you don’t want to miss this one-hour webinar.
You Will Learn
- What key elements make customers respond better to call centres
- Organizational shifts required for success
- How and why some companies get it right
Who Should Attend
- Call Centre management looking to improve results
- Marketing executives
- All executives concerned with the customer experience
Jeffrey M. Nicholson
VP of Product Marketing, CAI, Pitney Bowes Business Insight
Jeff Nicholson is responsible for the global product marketing strategy and messaging for Pitney Bowes Business Insight's customer analytics and interaction solutions. Regarded as a thought leader in his field, Jeff works closely with industry analysts including Gartner and Forrester and is a frequent presenter upon topics including event-triggered marketing, predictive customer analytics, opt-out management, multi-channel campaign management, and customer-centric CRM strategies.