In-House Training

Custom Training and Workshops

CMA is recognized as the pre-eminent provider of education to Canadian marketers through its Seminars, Conferences, Roundtables and Professional Marketing Certificate programs.

These seminars and educational offerings are now available to you on a customized basis.

Take advantage of the Canadian Marketing Association's proven expertise in delivering educational programs to help meet your organization's objectives.

CMA can design, develop, and deliver classes and programs for the unique training needs of your business. That training can take place at one of our sites, at your offices, or at an off-site location that provides for uninterrupted education.

We can adapt any course from our existing programs, or create entirely new seminars or curriculum specifically tailored to your unique staff needs. Our pool of training consultants are all recognized leaders in their fields. They are experienced and dedicated instructors who can help you identify and address your training needs. Custom training is a cost-effective, highly targeted way to increase organizational effectiveness and enhance job skills and performance.

Advantages of Custom Training from the Canadian Marketing Association:

  • Professional consultation and development of a seminar or workshop to meet your specific objectives
  • Save money through a cost-effective group training program
  • Training will be scheduled to meet timing that's most convenient to you
  • Reduce travel time and costs through on-site training
  • Your staff learns together - as a team

A sampling of our existing workshops and seminars on various marketing and integrated communications issues includes:

  • Website Best Practices
  • Marketing 101
  • Introduction to Direct Marketing: applying the power to your business
  • Learn to Present Like the Pros
  • How to get the most from your Advertising Agency
  • Data Mining
  • Developing the Creative Craft
  • Internet Marketing
  • Creating Lead Generation Strategies, Programs and Campaigns that really work
  • Privacy
  • Building Customer Relationships
  • Public Relations
  • Media for the Non-Media Marketing Professional
  • Marketing Math - Critical Math & Finance Skills for Marketers
  • Effective Email Marketing: Essential Reports, Templates and Tips
  • Developing, Defining and Advancing your Brand...and many more.

Certificate Programs Available Across Canada

CMA also offers intensive Professional Marketing Certificates that can be customized to meet your specific training needs:

  • Digital Marketing
  • Advanced Marketing
  • Direct Marketing
  • Integrated Branding

For further information, please contact Gabriele Janes, Vice-President, Professional Development, at gjanes@the-cma.org or 416-644-3761.