Marketing Management Course
Developing and Implementing the Marketing Plan
The Marketing Plan is the roadmap that guides the marketing department in achieving the goals of an organization. Developing a successful plan is both an art and science, involving the knowledge of what goes into a plan and how to craft it, and utilizing leadership and collaboration skills to effectively communicate the plan and execute it.
This unique course is ideal for those moving up in their organization to a position that requires more strategic thinking and leading a team to execute. You’ll learn the 'what' and the 'how' of successful marketing planning and implementation for any type of organization.