The Professional Certificate in Integrated Branding is a 10-week course designed to help participants understand and manage key elements of a strong brand strategy. This course will provide the knowledge you need to design and implement both strategic and tactical integrated branding programs that will increase the value of your organization's brand and business.
In a market place that is becoming more and more tied to the power of the brand, developing strong competitive differentiation is key. As a marketing professional, it's important to continue to enhance your ability to develop and execute a successful brand plan. If you're a marketing professional with three or more years of industry experience, count on the Canadian Marketing Association's Professional Certificate in Integrated Branding to give you the tools you need to gain that competitive edge.