Offered throughout the year in half-day, one-day, two-day plus online formats. Participants will benefit from an interactive learning session, case study examples and invaluable take-home reference material.

Join us and learn from marketing experts who offer relevant industry examples with the latest information and best practices. Work closely with fellow participants in group exercises used to illustrate concepts and encourage participation.

Content Marketing

February 27 | Toronto

Learn the what and the why of content marketing

SEO Essentials

March 21 | Toronto

Learn how to generate meaningful and data driven keyword research and content

Copywriting for Marketers

April 5 | Toronto

Learn how to motivate, persuade and sell

Project Management for Marketers

April 17 | Toronto

Prepare yourself for the marketing project management challenge

Financial Storytelling

May 9 | Toronto

Identify the key financial statements that are impacted by the Marketing department

Social Media Strategy and Best Practices

May 24 | Toronto

Learn the fundamentals of how to create a social media strategy

Developing the Marketing Plan

August 16 | Toronto

Learn how to prepare for the marketing planning process