Overview

Behavioural Economics Seminar

Applying Behavioural Economics to Real-World Challenges

Marketers know that if we were totally rational, we'd create a spreadsheet when we look for a new car to properly manage all the decision inputs, our spending and savings would be optimized to our retirement objectives, and we wouldn't be influenced by what else is on the shelf when we buy stuff. But we will buy a brand simply on a friend's endorsement (it's called bandwagon effect), we will carry a balance on interest-bearing credit cards while money languishes in non-interest bearing accounts (because of mental accounting), and we will often upgrade beyond our budget (in part because of anchoring).

Behavioural Economics is about the science of understanding why people make irrational decisions and the art of nudging their choices for a preferred outcome.

You Will Learn

You Will Learn

You Will Learn

In this interactive workshop, you will learn about the powerful insights that Behavioural Economics has uncovered. We will discuss the experiments that have shown how we make the same mistakes repeatedly. This seminar will cover the principles of behavioural economics as well as concepts that explain how we think. Case studies will illustrate how you can apply Behavioural Economics to real-world challenges in the marketing world.

You Will Benefit From:

  • An understanding of the simplicity of how simple changes can make a big difference
  • A deeper look through interesting case studies
  • A hands-on approach: discussing a choice architecture framework for your business

Who Should Attend

Who Should Attend

  • Marketing and Sales Leaders who want to dig deeper into understanding what motivates customers
  • Product Managers & Strategists looking to design new ways to engage clients
  • Client Knowledge & Insights Managers and Analysts who are interested in exploring the psychological underpinnings that drive behaviour

Instructor

Instructor

Kelly PetersKelly Peters
CEO and Co-Founder
BEworks

Kelly Peters is the CEO and Co-Founder of BEworks, a leading management consulting firm that specializes in applying behavioural economics to real world challenges. The firm's internationally renowned thought leaders help companies optimize their business by providing insights into human decision-making and then framing a choice architecture to improve the bottom line. BEworks was founded in 2010 with behavioural expert and author of "Predictably Irrational" Dan Ariely, James B. Duke Professor of Psychology & Behavioural Economics at Duke University.

Key Dates/Pricing

Key Dates/Pricing

Date:
May 10, 2016

Time:
8:30 a.m. – 12:00 p.m.

Location:
Westin Nova Scotian
250 Yonge Street
Halifax, NS

Rates:
Workshop only: $225
Workshop plus CMA Atlantic conference*: $375