Overview

Digital Creative, Advertising & Measurement Seminar

In the new world of paid, earned and owned media, today’s marketers have to think differently about the various mediums available to them. Digital is becoming such a fundamental part of our lives that there is a strong argument to suggest that it should in fact drive the creative brief. If that’s the case, do we as marketers know how to manage that?

Join this seminar and learn about the world of digital marketing campaigns, from the creative brief, through to the development process and how to measure success. This talk will explore the use of digital as a marketing tool and how to fully understand true consumer impact on a brand at different stages of development.

You Will Learn

You Will Learn

You Will Learn

  • The key aspects at every phrase of the creative process
  • How to get insights from your customers for your advertisements
  • How to measure advertising campaigns with a focus on digital advertising
  • How measurement can help your brand create better advertising

Key Take-Aways

  • Various examples and in-depth case studies
  • Insights from creative and measurement leaders
  • Latest trends in digital advertising measurement and teachings from advertising research
  • Interactive discussion

Attendees Will Benefit From

  • How to lead the digital brief and development process
  • A broader understanding of how to learn about their consumers
  • Being exposed to case studies for hands on learning
  • How to leverage technology to measure what matters in digital advertising

Who Should Attend

Who Should Attend

  • Those who are responsible for brand communications in their company
  • Those who want to learn about the creative development process
  • Those who want to learn about advertising measurement

Instructors

Instructors

Phil FriedmannPhil Friedmann
Senior Vice-President & Global Account Director
Ipsos ASI Canada

Phil brings energy and enthusiasm to consulting assignments. He works to understand the business objectives of clients and utilizes multiple sources of data to inform a point of view, helping clients to drive strategies. Leveraging his expertise in brand and advertising assessment, Phil has helped to establish and improve many high profile advertising campaigns.

Phil has worked with Ipsos for 15 years, engaging with clients across all sectors. He is the account lead for several leading brands in the financial, telecommunications and retail sectors. In this new era of paid, owned and earned communications, Phil works closely with clients to evaluate their brand communications strategies.

Tyler TurnbullTyler Turnbull
President
Proximity Canada

Tyler is returning from the UK, where he was most recently Joint Head of Planning with Publicis London. While there he led successful global pitches and managed global assignments such as Visa Europe, RBS Global, Tourism Ireland, LG Global, Bupa, Renault UK and Siemens Global. Previously, Tyler worked at Publicis Toronto, leading the digital strategy for Rogers, LG Canada, Labatt and Alexander Keith's among many others.

Tyler brings a wealth of communications planning, conversation analysis (experience with multiple tools / services), digital publishing, search engine optimization, social planning, community management, website planning, and user journey creation. He is responsible for building a cross-functional team of planners who combine multiple skills - from brand planning through to Econometricians - to create effective strategies for clients. He has a proven track record in new business at a global and market level. Recently, Tyler published two perspectives on the impact of Facebook's IPO and launch of Google+ that have been read and downloaded by over one hundred and fifty thousand people. He is also the founder of TEDx Toronto and active member of the TED community.

Key Dates/Pricing

Key Dates/Pricing

Date:
April 24, 2014

Time:
9:00 a.m. – 12:30 p.m.

Location: 
The Advocates' Society
Education Centre
250 Yonge Street
Suite 2700
Toronto, ON

Rates:
CMA Member: $295 | Regular: $395
CMA Member, Team*: $245 | Regular, Team*: $345
*Three or more registrations must be received at the same time.