Given all the moving parts in effective content marketing—from creation to distribution to measurement to the way visitors experience content—marketers have to deal with a lot of variables. Without a solid understanding of the technology landscape and the evolving content process, you’ll be ill equipped to leverage your content and meet your goals.
Join us for a webinar with Uberflip CEO Yoav Schwartz as we walk you through identifying, vetting, and getting buy-in for the right content marketing solution that fits your business.
You Will Learn
- The framework for the modern content marketing cycle
- How to build a marketing stack that aligns with your needs
- How to choose tools based on people and processes first
- How to get buy-in from the decision owner and key stakeholders.
And much more...
Who Should Attend
- B2B Content Marketers
- Demand Gen Specialists
- Marketing Team Directors/VPs
Yoav Schwartz, CEO and Co-founder, Uberflip
Yoav Schwartz is CEO and co-founder of Uberflip, guiding the strategic vision and direction of the company, ensuring the user experience consistently delights customers. With over a decade of experience in product development and marketing, he knows what customers want and consistently delivers. Yoav is also a powerful speaker, advisor and thought leader in the technology space. Follow him on Twitter @yostar.
Jan 20, 2016
12:00 – 1:00 p.m.
CMA Member: Free. Call 416 645 3281 to register
Regular, Multiple*: $25
Three or more members from the same company must register at the same time.