Webinar: Building A Lean, Mean Content Marketing Machine


Given all the moving parts in effective content marketing—from creation to distribution to measurement to the way visitors experience content—marketers have to deal with a lot of variables. Without a solid understanding of the technology landscape and the evolving content process, you’ll be ill equipped to leverage your content and meet your goals.

Join us for a webinar with Uberflip CEO Yoav Schwartz as we walk you through identifying, vetting, and getting buy-­in for the right content marketing solution that fits your business.

You Will Learn

  • The framework for the modern content marketing cycle
  • How to build a marketing stack that aligns with your needs
  • How to choose tools based on people and processes first
  • How to get buy-­in from the decision owner and key stakeholders.

And much more...

Who Should Attend

  • B2B Content Marketers
  • Demand Gen Specialists
  • Marketing Team Directors/VPs


Yoav Schwartz, CEO and Co-founder, Uberflip

Yoav Schwartz is CEO and co-founder of Uberflip, guiding the strategic vision and direction of the company, ensuring the user experience consistently delights customers. With over a decade of experience in product development and marketing, he knows what customers want and consistently delivers. Yoav is also a powerful speaker, advisor and thought leader in the technology space. Follow him on Twitter @yostar.

Key Dates/Pricing

Jan 20, 2016

12:00 – 1:00 p.m.

CMA Member: Free. Call 416 645 3281 to register
Regular: $30
Regular, Multiple*: $25

Three or more members from the same company must register at the same time.

Tags: Analytics, Best Practices, Digital, Integration, Measurement, Strategy, Technology