Professional Marketing Certificates

CMA offers courses in Customer Insight through Research & Analytics,
E-Marketing, Direct Marketing, Advertising & Media and Integrated Branding. Additionally, CMA will continue to explore and develop a wide range of courses as demand from the marketing community warrants. Certificates are awarded only on successful completion of interim tests, assignments and the final examination. Use the practical knowledge and advanced skills you acquire from this program to grow your career and keep pace with our rapidly changing industry.

In-House Training

CMA will adapt any course from our existing programs, or create entirely new seminars or curriculum specifically tailored to your unique staff needs. Our pool of training consultants are all recognized leaders in their fields. They are experienced and dedicated instructors who can help you identify and address your training needs. Custom training is a cost-effective, highly targeted way to increase organizational effectiveness and enhance job skills and performance.

Student Programs

The CMA Student Awards Competition involves participating in a stimulating case study. By using your knowledge of direct marketing principles you can develop tactics and strategies to identify effective solutions for a marketing or creative campaign.

Glossary of Terms

Sometimes you need a little help clarifying the meaning of an acronym or terminology related to a marketing discipline or channel. Several of CMA's Marketing Councils have compiled glossaries to help you quickly find definitions of common terms: