The expectations that consumers have of brands has changed dramatically in the last two years. For example, expectations within the digital realm now include Twitter customer service accounts and media intensive mobile applications. But creating new engagement points is not limited to the interactive space. Some of the most interesting stories about experiential connections are in the real world, or hybrids between the bricks and clicks. Join us for the 2010 Experiential Conference as we take a look at how to initiate these connections and how to foster them to reach your organizational objectives.

Conference Highlights

Towards A New Definition of Experience
Creating new engagement points is not limited to the interactive space, and some of the most interesting stories about experiential connections are in the real world, or hybrids between the bricks and clicks....
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Traditional Social Media: Leveraging the Social Web to Enhance your Brand Experience
Victoria Mackinlay, Manager, Marketing & Communications, Canadian Breast Cancer Foundation
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Mobile and Augmented Reality: The Future of Experience
Innovation in the mobile space is limited by imagination. For this part of the program, we have invited three respected leaders in the mobile space to share their practical work experiences and vision for the future...
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Down with Experiential Marketing. Up with Experiential Branding
Will Novosedlik, Vice-President, Brand & Communications, WIND Mobile

Dialogues Beat Monologues - Co-Creating Winning Messages With Your Customers
Tom Yorton, CEO, Second City Communications