How does xm fit into your marketing mix?
Join the conversation!
How do strategy, communication and measurement work together to deliver industry leading campaigns? Learn what the experiential marketing (XM) leaders are doing to achieve these wining campaigns. We’ve compiled powerful client case studies from across Canada in order to provide you with insights on how major brands define and deploy XM marketing.
Find out:
- How does XM Fit into the marketing mix?
- How much is the media buy?
- How to determine metrics?
- How to measure your results?
- How can it be extended?
- How is it communicated?
- What makes experiential marketing unique?
- How does it fit into your marketing plan?
On March 21, hear from brands including Coca Cola, Microsoft and Ford on how they use XM to drive ROI from their campaigns. Further, you will hear from IMI International on how to use ROI and other measurement tools to optimize campaigns.
Attend for the insights; Attend for the ideas; Attend for the metrics; Attend for the tools; Attend for the experience.
Case studies include:
- How Microsoft transformed Toronto into a Halo battlefield
- How Coca Cola brought the Happiness machines to the surprised college students
- How Ford launched the new Focus to the market
- How the Miller Music Tour became the ultimate VIP club and concert tour experience
Join us on March 21 and join the conversation at #CMAXM!
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