Participation on a CMA Conference Committee is a benefit of CMA membership. Committee members must have a minimum of 5 – 8 years of marketing management experience.
Committees begin meetings approximately 9 months in advance of the conference date, with planning meetings every 3 – 4 weeks. Initial meetings are held in person, with the final meetings taking place via conference call. However, Members from outside the GTA are also welcome to participate and will be considered in equal standing to Members who can participate in person.
Each year, approximately half the Committee places become available. As new Committees are formed, interested Members will be considered based on both the order in which their application was received (first-come-first-served basis) and in keeping an optimal mix of cross-industry representation and client /agency/supplier communities on any given Committee.
Typically there is a waiting list to join a Committee.
Participating on a Committee – Term of Service
The maximum term of participation is four years to ensure as many members who wish to participate on a Committee have the opportunity to do so. Members that have reached a maximum term may re-apply to join a Committee after a period of one year.
Committees are lead by a Chair or Co-Chairs, in partnership with CMA management. Chairs/Co-Chairs must have a minimum one year of service on the Committee and the term of Chair runs for a maximum of 2 years. Whenever possible, a returning Co-Chair will be paired with an incoming Co-Chair to ensure continuity in the planning process.
CMA Conference Committees
The list of Conference Committees includes, but is not limited to:
- Analytics Loyalty Marketing
- Experiential Marketing (XM)
- Atlantic Conference
- Mobile Marketing
- Social Media Marketing
- CMA Awards Judging – please see CMA Awards entry site to submit an application in the spring
- Direct Marketing
- Digital Marketing