Sample Client Job Descriptions

Client companies refer to those such as government, non-profit, financial, and retail organizations that use an Agency to produce marketing or advertising related campaigns for its products or services and are responsible for business revenue generation.

Advertising Assistant Manager

Primary Role:
Advertising Assistant Manager is accountable for the development and successful implementation of product and image advertising and promotional campaigns, to support the achievement of corporate revenue and marketing objectives and to enhance the image of the Corporation with the customers.

Key Responsibilities:

  • Plan, support and coordinate the implementation of high-quality, integrated advertising, mass marketing and promotional programs to promote lines of business, products, services and brand.
  • Act as a corporate authority and internal consultant for advertising, promotions, sponsorship, graphic design and print production and liaison with agencies and other suppliers of advertising and promotion services
  • Manage and review the creative and production of all advertising and promotional materials intended for an external audience to ensure that a consistent image and message is being maintained
  • Plan, direct and manage the Advertising and Promotion budget on a campaign basis
  • Contribute to the development of policies and standards on corporate advertising and corporate identity and evaluate on an on-going basis their effective application throughout the company while maintaining corporate brand and brand policies
  • Manage process to track performance metrics of advertising campaigns

Qualifications:

  • Bachelor’s degree and several years experience in the field
  • Experience in the advertising, marketing and communications
  • Excellent leadership, team building and collaborative skills
  • Critical and Creative thinker
  • Great time management, writing and communication skills

Manager, Marketing – Direct Marketing

Primary Role:
Accountable for the successful management of marketing planning, implementation and evaluation of marketing strategies and programs to ensure they support the targets, goals and objectives of the company’s strategic plans.

Key Responsibilities:

  • Manage the development and evaluation of Direct Marketing strategies ensuring that corporate objectives are supported
  • Market and competitive analysis
  • Establish program and planning direction and offer recommendations
  • Contribute to product and marketing planning by providing expert advice specific to the product or application (i.e. online marketplace)
  • Develop an integrated product strategy incorporating elements such as pricing, timing, target, geographic distribution, evaluation criteria, etc
  • Provide direction for the integration of strategies and activities including financial, sales, customer service, legal and operational elements
  • Establish monitoring system to evaluate the impact of implementation and adjust as required
  • Provide in-depth assessments of segment and Direct Marketing program requirements and objectives;
  • Develop recommendations and solutions to increase customer share and usage
  • Liaise with a broad network of internal contacts (Product, Direct Marketing Advisors, Communications, Privacy, Sales, Customer Service) and external contacts (DM Associations, Business Associations, government agencies, etc.) to ensure current trends and developments, with respect to public and consumer programs and services, are maintained
  • Develop and maintain an organization of customer focused professionals with the appropriate skills and competencies to meet departmental objectives and create a favourable organizational climate such that employees are motivated and committed to deliver to the best of their ability

Qualifications:

  • A post-secondary degree / diploma in Marketing or Business or equivalent professional qualification
  • Experience in developing and implementing marketing strategies and programs
  • Excellent communication, organisation, and writing skills
  • Problem solving and analysis skills
  • Quick thinking, adaptable, and detail oriented
  • Excellent computer skills
  • Numeric skills and budget experience
  • Ability to work under tight deadlines
  • Collaborative and a team leader

Brand Manager

Primary Role:
The Brand Manager is responsible for the planning and development of marketing activities. Working closely with production, sales, advertising, and research teams, brand managers ensure all messaging is correctly delivered for their product or service.

Key Responsibilities:

  • Develop launch plans and creative strategies for existing and new products - working closely with the Creative Agency and Media Strategy teams to ensure all strategies are effectively communicated
  • Execute various marketing programs across all media channels, ensuring any messaging reinforces brand positioning
  • Liaise with Sales and Marketing groups to help facilitate customer promotions
  • Work closely with the digital media team to ensure consistent representation as well as implementation of online initiatives to drive traffic to the website
  • Liaise with external partners and other key contacts to ensure successful implementation of marketing campaigns
  • Proactively build, maintain and manage relationships with internal and external partners and stakeholders
  • Other responsibilities as required

Qualifications:

  • A post-secondary degree / diploma in Marketing, Communications or Business
  • At least 5 years experience in a marketing or advertising position, preferably within the marketing or advertising industry
  • Some experience writing creative briefs, developing consumer promotions, and managing a small team
  • Ability to work collaboratively in a fast paced and ever-changing environment
  • Proficient in Microsoft Word and Excel, along with working knowledge of Power Point
  • Strong written and verbal communication skills
  • Ability to effectively prioritize multiple projects and manage time

eMarketing Manager, Direct Marketing

Primary Role:
The eMarketing Manager provides solution leadership, strategy, client engagement, and delivery of breakthrough online marketing strategies. Responsible for creative, various campaigns, measurement, optimization, customer experience, best practices, and profitability on current and emerging eMarketing engagements for DM LOB. Working closely with the online, data, and product teams, along with DM advisors and internal LOB marketing team, the eMarketing Manager will effectively support organic client growth and business objectives.

Key Responsibilities:

  • Develop and write Direct Marketing content for the website and support web content strategy
  • Develop innovative eMarketing strategies to aggressively grow revenue and increase website traffic
  • Provide market analysis and develop solution based recommendations to improve customer penetration, conversion, share of wallet, repeat usage & engagement of customer & non customer base
  • Develop and manage eMarketing plans & budgets
  • Develop and manage an eMerchandising strategy for DM
  • Experience in SEO/SEM, email & social networking campaigns
  • Contribute to Direct Marketing planning process by providing expert advice on online marketplace characteristics, competitive analysis and opportunities for collaboration
  • Through in-depth analysis, assess the degree to which segment and DM program needs and objectives are being achieved
  • Manage the execution of eMarketing initiatives including agency briefings, creative production, tracking & post analysis of campaigns
  • Manage third-party vendors and contractors and evaluate new opportunities for the client on an ongoing basis
  • Participate in new project development and new business efforts as required by management
  • Continue to build tools to educate and facilitate the execution of successful DM

Qualifications:

  • A post-secondary degree / diploma in marketing is preferred
  • Minimum 5 years experience in direct marketing including a minimum of 2 years in eMarketing
  • Web content writing experience with superior written and verbal communication skills
  • Demonstrated experience in developing and implementing eMarketing plans including SEM, SEO, online media and email campaigns
  • Deeply familiar and passionate about web marketing concepts, practices and programs
  • Able to provide inventive, but measurable, solutions for client challenges
  • Able to think "outside the box"
  • Able to work with minimal supervision while maintaining focus and productivity
  • Highly motivated, detail-oriented and goal-driven
  • Ability to multi-task in fast paced environment
  • Experience with hands-on implementation and results measurement
  • Able to work effectively across functional groups or geographic offices to meet aggressive schedules
  • Motivated self-starter, adaptable and flexible