media day

From the files of the Age of Persuasion, a look at how powerful advertising can be when creative and media share the same bed - in a fully committed relationship. Terry O’Reilly looks at great creative ideas from around the globe and proves that ideas can still be remarkably persuasive in a cluttered world — but only if delivered in a fresh and surprising way.

Brian Terkelsen draws on current Canadian, US and international examples to discuss breakthrough achievements in product integration

Research shows that adults spend 20-30% of media consumption time in digital channels – can you afford not to follow your audience? This means taking your business online, on the move and into the places where your audience is spending their time, their money and paying attention. Join Adrian Capobianco for a conversation on how to integrate online, social media, viral, data, mobile and other digital marketing tactics into your business. This session will focus on ways brands and ‘traditional’ content owners can extend their presence into the digital space to engage their audience.

As print media evolves in an increasingly wired and wireless world, innovation means the difference between relevance and obscurity; growth and decline. Hearst Magazines President, Cathie Black will discuss the exciting innovations now underway in magazines, and their role in multi-media platforms. Among them: digital technology, branded content, new delivery modes, partnerships, and “going green” to minimize costs and maximize efficiency. Ms. Black will discuss how Hearst is meeting the integrated media challenge of keeping magazines as engaging as ever while creating greater and greater access to them.

This essential panel will feature five of Canadian adverting’s most influential creative leaders. These geniuses will all focus on the topic “All Media Is Interactive” and support their viewpoints with current examples from their respective portfolios.

As media agencies continue to push boundaries and drive innovation, media sellers are proving increasingly dexterous in their ability to deliver fresh, inventive solutions. Four media organizations — Astral, Canwest, CTV and Rogers Publishing — really stood out this year in the calibre of their programs. In this session, senior representatives from all four will discuss their outstanding 2009 accomplishments and deliberate best practices for the development of breakthrough ideas. In the evening, at the 10th annual Media Innovation Awards, one of the four organizations will be presented with the coveted Most Innovative Media Player Award.

One of the most dynamic thought leaders of our generation, bestselling author (The Rise of the Creative Class, The Flight of the Creative Class, Who’s Your City?) and social and economic theorist Richard Florida will speak to his concepts of creative class and urban regeneration from a media perspective.