CMA Membership


Lynda McHardy
Assistant Vice-President
Membership Marketing & Services

CMA is the marketing community's leading advocate on the key public policy issues affecting the industry as well as the principal provider of knowledge, marketing intelligence and professional development opportunities for marketers.

When determining your decision to join CMA, we have found it beneficial to arrange a telephone call or personal appointment to gain an understanding of some of your key marketing objectives. This affords us the ability to tailor a membership proposal, potentially including sponsorship opportunities, more importantly, the opportunity to understand the marketing needs of your organization to ensure we provide you with the return on your investment within CMA.

Membership within the Canadian Marketing Association is a benefit to each and every associate within your organization - unfortunately we do not extend individual memberships.

Joining CMA not only keeps you up on the fast-evolving marketing environment, it educates and informs you while expanding your business network.

Membership Benefits


As Canada's largest marketing association, CMA uses its considerable leverage to ensure it is consulted on key marketing issues and that the concerns of its members are heard by governments, consumer groups and regulatory agencies, and are well represented in the media.

Marketing Intelligence

Keep apprised of current and emerging issue areas. CMA's nine marketing Councils, Leadership Series papers, articles and white papers, marketing guides and publications, and the CMA marketing blog will provide you with the information you need to stay on top.

Education and Training

Enhance your career through our professional development program. CMA offers a full line-up of Professional Marketing Certificate courses, one-day and half-day seminars, and flexible in-house training options.

Events and Networking

With over 80 events held each year, CMA provides marketers important opportunities to exchange information and to network. CMA's largest events each year include the CMA Summit and the CMA Awards. Other events include conferences, roundtables, workshops, and webinars.

Business Development

Membership in CMA offers a variety of opportunities for business development including customized corporate event sponsorship programs, advertising in print and online, and the ability to display the CMA Member logo on your website and marketing materials to help build consumer confidence and business credibility.

Membership Dues

Annual Membership dues are renewable on your anniversary date and are calculated based on your organization's annual gross revenues. CMA membership dues provide all individuals within your organization access to all member benefits, including member pricing for events, certificate courses and online purchases and login access to our CMA website to review and download materials.