the-cma.org gets major facelift

The Canadian Marketing Association (CMA) today launched a completely new and improved website – www.the-cma.org -- that features easier access to content, commentary and news on the key issues facing the marketing community.

Other features of the new-look site include:

• an improved members-only section and new search options available to any employee of a CMA Member organization;
• better access to CMA articles, papers and research;
• incorporation of the CMA Marketing Blog, one of the top marketing blogs in the country;
• easier registration for CMA events.

"Our new website supports CMA's brand promise to provide marketers with access to the tools and information they need to be successful in today's marketplace," noted CMA President and CEO John Gustavson.  "More features will be added throughout the year as we continue to meet this commitment and provide ongoing value to our members."   

The CMA web redesign was led by an in-house CMA team with support from XTM Inc. and Tara O'Doherty, a leader in website usability and design.