A Tough Economy Demands a
BE DiFFERENT Business Strategy!

Never has it been more important to carve out a unique place for your organization in the market than it is today. The global economy is in trouble and regional and local economies are as well. Consumers are more deeply in debt than ever before and are spending fewer discretionary dollars. Competition for the scarce dollar is intense as businesses jockey for the winning formula to attract customers, remain profitable and survive in this challenging environment.

Take a look around you. What separates organizations that not only survive the "body blows" imposed by today’s challenging business environment, but actually thrive and prosper, compared to others that struggle, hang on and eventually fail?

Organizations that are able to win this battle will BE DiFFERENT from their competitors. They will survive the scrutiny of the discriminating customer by providing compelling and unmatched value. Those that have no unique identity simply will not make it.

At this Roundtable, Roy Osing, author of BE DiFFERENT or be dead: Your Business Survival Guide, will demonstrate—using his distinctive “hands-on” approach—ways to help organizations successfully navigate the turbulent waters of the contemporary economy. Roy offers you the real deal: performance enhancement and survival ideas based on solid business principles that have been successfully implemented in the real world and will leave your competitors in the dust.

Roy Osing focuses on strategies that he has personally developed and executed: things you can do today to immunize your organization against performance decline and business failure tomorrow.

If you are looking for exciting business building ideas and practical ways to successfully implement them, this roundtable is for you.

For more information on Roy's book please visit www.bedifferentorbedead.com.

Who should attend includes:

• Business strategy executives and managers;
• Marketing executives and managers;
• Sales executives and managers;
• Customer service executives and managers;
• Business owners and entrepreneurs;
• Any business leader looking to create a competitive edge for their organization and build long-term success.

You and your colleagues will leave with many innovative and exciting ideas on how to BE DiFFERENT in the critical aspects of your business, including your business strategy, marketing and sales plans and customer service.

BE DiFFERENT topics and business building strategies

• BE DiFFERENT or be dead: there is no other choice
• The Only statement - the birth of differentiation
• Benchmarking, the enemy of BE DiFFERENT
• Dumb your strategy down
• Be anal about execution
• Customerize your marketing
• Adopt a customer learning and secrets marketing ethic
• Introduce holistic offers, not products
• Serve your customers - don’t service them
• Vary the treatment to dazzle your customers
• Brand your sales warriors

Speaker

Roy Osing
President and CEO, Brilliance for Business

An internationally recognized business consultant and senior executive leader, Roy Osing knows what it takes for businesses to survive in today’s increasingly chaotic times and surpass performance targets. With over 30 years' experience creating and building businesses, he possesses an in-depth knowledge of what it takes to immunize organizations from failure and catapult their performance to extraordinary levels.

Roy is an accomplished speaker and presenter. He presents his ideas in a compelling and entertaining style that captivates and motivates audiences.