CMA provides a strong voice for members on a wide range of regulatory and legislative issues. Through lobbying efforts and the management of key public policy issues, the Association helps protect the marketplace from undue restrictions.
CMA hosted a webinar on Getting Ready for Canada's Anti-Spam Law in February, featuring government officials and industry leaders. Click here
to read the Q&A from the event.
An overview of CMA's regulatory affairs interests with a focus on current initiatives. The latest issue includes a status report on the implementation activities and calendar for Canada's Anti Spam Law (CASL), and identifies key issues expected to be addressed in amendments and/or a scheduled review of Canada's privacy legislation (PIPEDA).
Updated: May 15, 2013
As the industry's leading advocate on legislative matters, the Association devotes considerable resources to responding effectively to public policy issues.
On January 1, 2004, Canada's federal privacy law came into effect, changing the way Canadian organizations handle commercial transactions and customer information.
CMA Do Not Contact Service
The Canadian Marketing Association does not own, compile or rent lists of consumer names and addresses. CMA is a private trade association funded by its members.