CMA provides a strong voice for members on a wide range of regulatory and legislative issues. Through lobbying efforts and the management of key public policy issues, the Association helps protect the marketplace from undue restrictions.
The final Industry Canada Regulations have been annouced and CASL will come into force on July 1, 2014. CMA has secured a number of key wins
for its members. More information, including a presentation by a Senior Industry Canada official, will be available during a members-only webinar
on December 9. CMA will also be hosting a half-day seminar, Canada's Anti-Spam Law: A-Z
, on February 4, 2014.
An overview of CMA's regulatory affairs interests with a focus on current initiatives. The latest issue includes a status report on the implementation activities and calendar for Canada's Anti Spam Law (CASL), and identifies key issues expected to be addressed in amendments and/or a scheduled review of Canada's privacy legislation (PIPEDA).
Updated: December 7, 2013
As the industry's leading advocate on legislative matters, the Association devotes considerable resources to responding effectively to public policy issues.
On January 1, 2004, Canada's federal privacy law came into effect, changing the way Canadian organizations handle commercial transactions and customer information.
CMA Do Not Contact Service
The Canadian Marketing Association does not own, compile or rent lists of consumer names and addresses. CMA is a private trade association funded by its members.