This guide provides CMA members with an overview of Canada’s Anti-Spam Law, which comes into effect on July 1, 2014. The document provides members with an overview of the law’s requirements, key elements, special cases, practical considerations and a list of key resources.
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Related CASL Resources
Nobody wants to be on the receiving end of a CRTC investigation, so it’s important that marketing teams are in complete control of this complex piece of legislation. One great way to take a temperature check is with CMA’s CASL Quiz. This 15-question quiz will help you and your marketing team with CASL readiness.
Installation of Computer Programs under CASL
On January 15, 2015 the portion of Canada’s Anti-Spam Law (CASL) that relates to the installation of computer programs will go into effect. . On November 10, 2014, the Canadian Radio-television and Telecommunications Commission (CRTC) issued guidance to help organizations understand the new requirements.
Third Party Marketing Under CASL
Canada's Anti-Spam Law (CASL) has been in effect for nearly four months. While many gray areas of the law have been clarified, there is still uncertainty around key topics. With regard to CASL's rules for marketing to unknown third parties, CMA has consulted extensively with Industry Canada and email marketing experts to develop the following guidance.
CASL Concerns Not-For-Profits & Charities
While Canada's Anti-Spam Law (CASL) was drafted to protect consumers from indiscriminate and deceptive spam, malware and the alteration of transmission data, the wide scope of the law means that it will also have significant impacts on legitimate businesses and not-for-profit organizations.
Important CMA CASL-related Content
- CASL Overview: Webinar Recording
- Canada's Anti-Spam Law Question & Answer
- CASL: Guidance from the Regulators -- Including Installation of Computer Programs
- CMA letter to Government re: CASL Private Right of Action
- CASL Regulations: Proposed vs. Final
- CMA submission to Industry Canada on Canada's Anti-Spam Law (CASL)