Avoiding Headlines that Hurt

The opportunities for marketing missteps are wider than ever before and CMA's Leadership, Reputation and Regulations Conference on September 18 at the Capitol Event Theatre in Toronto will explore the latest developments and management best practices to avoid the pitfalls. This conference is designed to provide marketers at every level with practical information.

In an age of transparency, even great companies can find themselves censured in the headlines for a breakdown in regulatory compliance. Once lost, consumer trust takes time, energy and resources to rebuild. Business momentum is stalled. Leadership position and corporate reputation are damaged and marketing programs have perception obstacles to overcome.

Join leaders from business and government at our one-day conference that provides practical, how-to knowledge about the steps you can take to minimize the risk of potential harm to your organization’s reputation.

Hear a stellar line-up of speakers explore what’s new and notable about:

Data breaches

Environmental responsibility

Ethical word-of-mouth marketing

Potential changes to the federal privacy legislation

Telemarketing regulations

Data disposal