Federal Election Watch 2015: Party positions that impact marketers

Federal Election Watch 2015.  Party Positions that Impact Markters

The federal Liberal Party of Canada won a resounding majority government on October 19, 2015.  With a new party in power in Ottawa come several potentially big issues that will impact marketers.  CMA  expects the Liberals to apply restrictions to the marketing of “less healthy” food and beverages to children, and to restrict digital publishers from placing locks on their content. Marketers can also expect to see a reinvigorated Statistics Canada and restoration of the mandatory long-form census. These will provide valuable statistical information to the business community. In terms of Canada Post, the new government has committed to pausing plans to cancel door-to-door mail delivery, and to reviewing Canada Post’s current business plan.

       

Industry

             

Data Collection

 

Balance the need to collect reliable data while protecting the privacy of Canadians.

 

Appoint a Chief Statistician of Canada and make Statistics Canada independent. 

 

Support the collection and use of data to help the government effectively target and evaluate programs.

             

Long-Form Census

 

Maintain the replacement of the mandatory long-form census with a voluntary national household survey.

 

Reintroduce a mandatory
long-form census.

 

Reinstate the long-form census.

             

Net Neutrality

 

Position is still unclear, though contends that free market
competition is more favourable than regulation.

 

Support net neutrality.

 

Support net neutrality.

             

Marketing Unhealthy Food and Beverages to Children

 

Focus on educating children about healthy food and beverage choices

 

Introduce new restrictions on the commercial marketing of unhealthy food and beverages to children, similar to those now in place in Quebec.

 

Propose a ban on unhealthy food and beverage advertising aimed at children under 13.

             

Canada Post

 

Allow Canada Post to proceed with its five-point action plan which includes the elimination of
door-to-door service within the next five years.

 

Stop plans to cancel door-to-door service and begin a Canada Post review to ensure that the Crown Corporation is fulfilling its public mandate to provide high-quality service at a reasonable cost.

 

Restore door-to-door service to those communities in which it
recently stopped, and keep it where it currently exists.

             

Copyright

 

Allow digital publishers to place locks on their content.

 

Restrict digital publishers from placing locks on their content.

 

Allow digital publishers to place locks on their content because locks are critical to protecting
artists’ revenues.

Economy

             

Corporate Tax Rate

 

Maintain the current rate, currently at 15%, down from 22.12% in 2007.

 

Maintain the current corporate tax rate.

 

Increase corporate tax rate at a modest and gradual level, while keeping the Canadian combined federal/provincial rate below the U.S. average.

             

Free-Trade
Agreements (FTAs)

 

Continue an aggressive agenda of growing trade globally. Since 2006 the Conservative Party has concluded 38 FTAs.

 

Support FTAs because exporting industries pay 50% higher wages than non-trading industries. Would be more open with the public about FTAs’ details.

 

Support the Canada-EU agreement, but raise concerns about the unpredictable outcomes associated with FTAs. Against more FTAs until details and concessions are fully outlined.

             

Trans Pacific Partnership (TPP)

 

Continue supporting the trade agreement.

 

Would consider supporting the trade agreement, subject to review.

 

Would not be bound by the trade agreement.

             

Minimum Wage

 

Against an increase to the federal minimum wage.

 

Support a $15-per-hour minimum wage for federally regulated industries.

 

Support a $15-per-hour minimum wage for federally regulated industries.

             

Small-Business
Tax Rate

 

Reduce small-business tax rate to 9% from current 11% by 2019.

 

Reduce small-business tax rate to 9% from current 11%.

 

Reduce small-business tax rate to 9% from current 11%.

Other

             

Broadband Internet

 

Invest $200M for rural broadband expansion.

 

Invest $500M to achieve 100% high-speed Internet access for all Canadian households.

 

Invest $500M/yr for 4 years, and require that major telecoms match contributions.

             

Government
Surveillance

 

Federal government should be able to monitor phone calls and emails solely for purposes of combating terrorism.

 

Federal government should not be able to monitor phone calls and emails.

 

Federal government should not be able to monitor phone calls and emails.

             

“Netflix Tax”

 

Opposed to a “Netflix Tax”

 

Would like to see online providers such as Netflix disclose more revenues, but are opposed a “Netflix Tax”.

 

Would like to see online providers such as Netflix disclose more revenues, but are opposed to a “Netflix Tax”.

             

Bill C-51

 

Committed to national security and would possibly add additional anti-terror measures.

 

Supports the bill, but call for amendments if elected.

 

Opposed to the bill.