The Canadian Marketing Association’s Code of Ethics and Standards of Practice is the foundation of the marketing community’s self-regulation. Unlike many other Codes that are only guidelines, CMA’s Code is compulsory for members and as such is a comprehensive regulatory framework governing members’ conduct. Recognized as a benchmark for effective self-regulation, the CMA Code of Ethics has evolved over the years to become the best practices document for Canada’s marketing community. Governments and regulatory bodies often refer to the document when enacting legislation and include key provisions of our Code in those statutes and regulations. As well, the media often reference the CMA Code as an example of best practices for business.
A series of guidelines have been created to assist member organizations to better understand their important obligations under the Code. The guidelines below provide practical, how-to information relevant to today’s marketing channels, technologies and practices.