Useful Regulatory Links

Privacy

On January 1, 2004, Canada's new privacy laws came into effect, changing the way all Canadian organizations handle commercial transactions and customer information. CMA has led the industry in privacy education to ensure that organizations are compliant with the new legislation.

Federal & Provincial Government Institutions

Regulations, Guidelines & Other Useful Information

International Links

E-Marketing

Internet marketing continues to grow as a means of communication between organizations and existing and potential customers. CMA takes a leadership role in addressing issues such as spam and opt-in consent that impact this marketing channel.

Federal & Provincial Government Institutions

Regulations, Guidelines & Other Useful Information

Task Force on Spam Presents Final Report to Federal Industry Minister (May 17, 2005)
Report of the Task Force on Spam: Stopping Spam: Creating a Stronger Safer Internet

Task Force on Spam Working Group on Validating Commercial Email: Recommended Best Practices for Email Marketing

International Links

Consumer Protection

Consumer protection laws regulate many marketing activities. Federally, marketing activities are governed by the Competition Bureau and office of Consumer Affairs. Despite this, responsibility for consumer protection resides with provincial governments and marketers often face a myriad of rules and regulations across the country. This section includes links to provincial websites and their most recent activities.

Federal & Provincial Government Institutions

Regulations, Guidelines & Other Useful Information

Other Consumer Groups