Privacy - On January 1, 2004, Canada's federal privacy law came into effect, changing the way Canadian organizations handle commercial transactions and customer information. CMA has led the industry in privacy education to ensure that organizations are compliant with Canada’s private-sector privacy law.
Telemarketing - For many years, CMA has defended the rights of marketers to use the telephone as a means to reach existing customers and acquire new ones.
E-Marketing - Internet marketing continues to grow as a means of communication between organizations and existing and potential customers. CMA takes a leadership role in addressing issues such as spam and opt-in consent that impact this marketing channel.
Consumer Protection - Consumer protection laws regulate many marketing activities. Federally, marketing activities are governed by the Competition Bureau and Office of Consumer Affairs. Despite this, responsibility for consumer protection resides with provincial governments and marketers often face a myriad of rules and regulations across the country. This section includes links to provincial websites and their most recent activities.