• CASL: Concerns for Not-For-Profits

    While Canada's Anti-Spam Law (CASL) was drafted to protect consumers from indiscriminate and deceptive spam, malware and the alteration of transmission data, the wide scope of the law means that it … more

  • Seven Key Concerns on Canada's Anti-Spam Law

    Member Briefing

    CMA responded this week to Industry Canada on its draft regulations under Canada's Anti-Spam Law (CASL) that were published in January. Although the Association remains broadly … more

  • Digital Marketing Guidelines

    A recognized leader in ethical marketing and industry self-regulation, the Canadian Marketing Association’s Code of Ethics and Standards of Practice establishes operating best practices for … more