Dangerous consequences for marketers who ignore privacy law
Member Bulletin 278
CMA Members are reminded of their important legal obligation to ensure personal information is handled in accordance with Canada's federal privacy law or risk serious damage to … more
Member action required: Changes to CMA Code of Ethics
Member Bulletin 277
CMA has added new requirements to its Code of Ethics and Standards of Practice related to mobile marketing and accessibility for disabled persons to that and other marketing … more
Digital Marketing Guidelines
A recognized leader in ethical marketing and industry self-regulation, the Canadian Marketing Association’s Code of Ethics and Standards of Practice establishes operating best practices for … more
Major Marketing Threats
Member Briefing
The Canadian Marketing Association is currently addressing several key advocacy files that pose a serious threat to marketers. These include:
a potential government clamp down on … more