Digital marketing practices and changes to Canada's federal privacy law were under government scrutiny in Ottawa this week. Key changes to the law that will impact marketers include:
new … more
CMA releases comprehensive members-only guide on anti-spam law In order to assist members with compliance, CMA has published a comprehensive members-only guide to CASL. The guide provides … more
Updates to CMA's Code of Ethics CMA has updated the Universal Marketing Practices (Section I) of its Code of Ethics. The update serves to incorporate legislative changes and current industry … more
Consumers are conflicted about the kinds of ads and offers they might want to receive when online. On the one hand, there is concern about their personal identities being exploited, on the other, … more
Member Bulletin 287
Earlier this afternoon, the Federal Government introduced amendments to the Personal Information Protection and Electronic Documents Act that applies to the private sector.
Three … more