Managing talent has risen to be one of the top challenges facing organizations today – irrespective of business sector and professional occupation. Marketing is no different, in fact, the marketing profession has its unique set of challenges. CMA conducted a survey of marketers to understand their outlook on hiring and retention practices. We then surveyed students to understand their impression of marketing compared to other professions, along with how their career decisions are made. This research report brings the findings together and offers insights and recommendations to foster marketing talent in Canada.
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Marketing Facts 2008 is the latest edition of CMA’s annual compilation of information relevant to marketing in Canada. With information from over 35 sources, you’ll find the statistics and benchmarks you need about marketing media, industries, sought after market segments, consumer attitudes, social media, and more.
This year’s edition is full of all new information and rich in data. It showcases the issues and challenges marketers face day-to-day, bringing together the data you need to support your marketing planning.
Special promotion in effect while quantities last: with your purchase of Marketing Facts 2008, receive CMA’s 2007 edition of Marketing Facts for just an additional $125.00 (plus GST). To take advantage of this offer, contact CMA at publications@the-cma.org or contact us by telephone at 416-644-3766. This promotional offer cannot be processed online.
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Marketing's Contribution to the Canadian Economy is the most comprehensive study of marketing’s impact on the Canadian economy to date. Conducted by Global Insight, the study examines marketing holistically; by both direct and mass marketing channels - 10 marketing channels in total. It delivers estimates and forecasts by channel for over 25 industries on each of the following measures:
Advertising spending
Sales impact
Return on Marketing Investment (ROMI), and,
Employment; for those involved in developing advertising and those who jobs are as a result of marketing activity
Within each industry, break-outs by region and for business-to-business and business-to-consumer segments are included, providing a complete analysis of marketing’s impact in Canada.
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Where Do Ideas Come From: Mining Consumer Insight to Build Powerful Brands Canadian Marketing Association PDF, 24 pages, 2007
Conducted by Brand360º Strategies Inc., this research study identifies the techniques organizations are utilizing to mine consumer insight. In brand building, it is essential that companies solicit, gather and incorporate new ideas and insight in new ways – and that they do so more effectively and systematically. The study provides explanations of these new techniques and examples of how they are being used. It draws focus to the value of innovation and how to engender innovation within the organization, including a scorecard that will help identify weak links in the innovation process.
CMA Members login to access the PDF publication (FREE).
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CMA’s 2007 Marketing Fact Book is your compendium of marketing facts, figures, trending and benchmarking information – all together under one cover.
Like previous editions, the 2007 publication brings together the latest information available on marketing in Canada - demographics, research about mass media, channel based marketing, target market groups, emerging media and technologies, consumer behaviours, privacy as it concerns marketers, and what marketers should be aware of with respect to legal implications related to some common marketing activities.
Marketers both in Canada and those marketing to Canadians will find this a useful resource to guide their marketing planning.
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The Longwoods Ad Trac study was developed 16 years ago as a syndicated study. It was set up to monitor and track client attitudes, opinions, usages and needs. The 2005 study is the ninth in a series that has been conducted at two-year intervals.
This report, released by Canadian Marketing Association in early 2006, addresses the portion of the study that covers industry information. CMA sponsored the industry portion of the study for the first time in 2005, resulting in a report that provides a more national perspective of marketing communications issues than in previous years.
CMA Members login to access the PDF publication (FREE).
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This study evaluates the state of Canadian marketers with respect to profitability management, based on a series of interviews with practitioners across a broad range of industries, with varying levels of customer profitability management sophistication. It examines the 4 W's of employing customer profitability measures in an organization, with insights into how to do it well. Additionally, it offers perspectives on what future needs will be.
*Upon confirmation of payment received, this publication will be delivered in PDF format to the e-mail address provided on the order form.
CMA Members login to access the PDF publication (FREE).
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This study provides companies with the tools they need to evaluate their customer management activities. From the Core Report, you'll learn:
How other companies have progressed;
What is planned for the future;
Where to focus your attentions;
What needs to be done in order to reach your goals;
Canadian and global best practices; and
How Canadian companies compare to global benchmarks
Bonus with purchase! While supplies last, receive a complimentary copy of CRM Benchmarks: Canada 2002 Edition! This study, the first of its kind in Canada, establishes benchmarks on Canadian CRM practices in nine key business sectors, details CRM strategies and initiativies, and identifies trends and best practices.
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As a supplement to the Managing the Customer Experience Core Report. Please note, Sector Reports are available only with the purchase of a Core Report.
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As a supplement to the Managing the Customer Experience Core Report. Please note, Sector Reports are available only with the purchase of a Core Report.
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As a supplement to the Managing the Customer Experience Core Report. Please note, Sector Reports are available only with the purchase of a Core Report.
The Check Out service requires session cookies. Please set your browser to trust our site or enable session cookies (set your privacy to Medium High or lower) and try again.
As a supplement to the Managing the Customer Experience Core Report. Please note, Sector Reports are available only with the purchase of a Core Report.
The Check Out service requires session cookies. Please set your browser to trust our site or enable session cookies (set your privacy to Medium High or lower) and try again.
As a supplement to the Managing the Customer Experience Core Report. Please note, Sector Reports are available only with the purchase of a Core Report.
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This unique Canadian perspective on brand measurement feature in-depth analysis and the information you need to measure the success of your brand strategy. Learn about the metrics being used by leading brand executives, critical success factors, and the impact of cultural differences. It captures interview-based perspectives from 16 leading blue-chip branded companies - such as American Express, Sears Canada, Hudson's Bay Co., Bell Canada, LCBO, CIBC, ING Direct, Royal Bank, Allstream, and more - as well as survey results from over 130 marketing leaders in Canada. The study captures the business practices that work when managing, supporting, aligning, and measuring the success of the brand.
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