Marketing Intel

CMA White Papers/Reports/Marketing Guides

Bullish on Marketing

Bullish on Marketing: Canadian CEOs on the rise of marketing’s power
Marketing has become a much more powerful business tool these days and it’s something in which businesses need to have more confidence going forward. Consumer needs and wants... more

CMA/BrandSpark Canadian Marketers Survey

CMA/BrandSpark Canadian Marketers Survey – Report
The Canadian Marketers Survey report gives a view of marketers’ plans, priorities and spending intentions for the year ahead... more

The Talent Dividend

The Talent Dividend
MIT Sloan Management Review conducted its 5th annual study of the challenges and opportunities associated with the use of business analytics. In partnership with SAS (for the third year in a row)... more

CMA Podcast

The importance of social selling in B2B
‎Many B2B marketers are only now recognizing just how important it is to align their marketing efforts with the ad hoc social selling that’s happening online... more


CMA Publication

Canadian Marketing Association Marketing Facts // 2015 Edition

Marketing Facts // What You Need to Know Now
Marketing Facts 2015 is the latest edition of CMA's annual publication, released in December 2014. With curated content from over 70 sources, you'll find the statistics, benchmarks, analyses and trending information to support marketing planning and decision making ...more