Resource Library

CMA White Papers/Reports

Online Privacy: Where Beliefs and Practices Collide

Online Privacy: Where Beliefs and Practices Collide
Consumers are conflicted about the kinds of ads and offers they might want to receive when online. On the one hand, there is concern about their personal identities being exploited, on the other, there is an appreciation of special offers from brands ...more

The CIO-CMO Partnership – An Executive Discussion

The CIO-CMO Partnership – An Executive Discussion
CMO and CIO level executives at fourteen Canadian organizations pick-up on the discussion of CMO & CIO collaboration, first explored in a CMA study, 1 + 1 = 3: CMO & CIO Collaboration Best Practices That Drive Growth sponsored by IBM. ...more

CMA Marketing Guide

Responsive Design - A CMA Primer

Responsive Design - A CMA Primer
A mobile friendly website is no longer a nice-to-have option for most organizations, rather, it is increasingly ...more

CMA Podcast

Podcast: Attracting Millennials to Your Not-for-Profit’s Cause. In-conversation with Robert Barnard
Robert Barnard, CEO of Decode (an organization dedicated to helping companies better engage with Gen Y), outlines the benefits of offering millennials a seat at your strategic planning table. Includes examples of how NFPs are changing their media mix to better communicate with this segment ...more

CMA Publication

Canadian Marketing Association Marketing Facts - 2014 Edition

CMA Marketing Facts - 2014 Edition
Marketing Facts 2014 is the latest edition of the annual publication, released in December 2013. It includes updated statistics and information from over 40 respected and well-known sources. Excerpts and portions from a number of studies not widely available are included ...more