Marketing Intel

CMA Publication

Canadian Marketing Association Marketing Facts // 2015 Edition

Marketing Facts // What You Need to Know Now
Marketing Facts 2015 is the latest edition of CMA's annual publication, released in December 2014. With curated content from over 70 sources, you'll find the statistics, benchmarks, analyses and trending information to support marketing planning and decision making ...more

CMA White Papers/Reports/Marketing Guides

P2P Marketing: The New B2B Mandate

P2P Marketing: The New B2B Mandate
The B2B buyer’s journey is being reshaped by B2B customers starting the discovery process by performing digital searches ...more

Donor Loyalty // The Power of Engagement

Donor Loyalty // The Power of Engagement
Cultivating loyal donors is the foundation of building a sustainable non-profit. This white paper is inspired by leaders in non-profit thinking and focuses on research, current practises, experience and innovation ...more

The Canadian Digital Marketing Pulse // 2014 Report

The Canadian Digital Marketing Pulse // 2014 Report
An Ipsos tracking study of marketing and agency professionals' digital activity is reported alongside the results ...more

CMA Podcast

Exploring the Fine Line between Personalization and Privacy in Marketing Communications
In this Google Hangout, marketing and branding authors Scott Stratten, John Michael Morgan and Inbox Marketer's Chief Privacy Officer don't hold back on where consumers stand when it comes to their online privacy and the intent of privacy regulation ...more