Resource Library

CMA Publication

Canadian Marketing Association Marketing Facts - 2015 Edition

Marketing Facts - What You Need to Know Now
Marketing Facts 2015 is the latest edition of CMA's annual publication, released in December 2014. With curated content from over 70 sources, you'll find the statistics, benchmarks, analyses and trending information to support marketing planning and decision making ...more

CMA White Papers/Reports

Donor Loyalty – The Power of Engagement

Donor Loyalty – The Power of Engagement
Cultivating loyal donors is the foundation of building a sustainable non-profit. This white paper is inspired by leaders in non-profit thinking and focuses on research, current practises, experience and innovation ...more

The Canadian Digital Marketing Pulse – 2014 Report

The Canadian Digital Marketing Pulse – 2014 Report
An Ipsos tracking study of marketing and agency professionals' digital activity is reported alongside the results ...more

YOUR Brand can't be omni-channel if your data isn't

YOUR Brand can't be omni-channel if your data isn't
It's not about being online or offline; the question facing brands today is how to be inline with changing consumer expectations ...more

Online Privacy: Where Beliefs and Practices Collide

Online Privacy: Where Beliefs and Practices Collide
Consumers are conflicted about the kinds of ads and offers they might want to receive when online. On the one hand, there is concern about their personal identities being exploited, on the other, there is an appreciation of special offers from brands ...more

CMA Marketing Guide

Responsive Design - A CMA Primer

Responsive Design - A CMA Primer
A mobile friendly website is no longer a nice-to-have option for most organizations, rather, it is increasingly ...more

CMA Podcast

Podcast: Attracting Millennials to Your Not-for-Profit’s Cause. In-conversation with Robert Barnard
Robert Barnard, CEO of Decode (an organization dedicated to helping companies better engage with Gen Y), outlines the benefits of offering millennials a seat at your strategic planning table. Includes examples of how NFPs are changing their media mix to better communicate with this segment ...more