Resource Library

CMA Podcast

Podcast: Attracting Millennials to Your Not-for-Profit’s Cause. In-conversation with Robert Barnard
Robert Barnard, CEO of Decode (an organization dedicated to helping companies better engage with Gen Y), outlines the benefits of offering millennials a seat at your strategic planning table. Includes examples of how NFPs are changing their media mix to better communicate with this segment ...more

CMA Publication

Canadian Marketing Association Marketing Facts - 2014 Edition

CMA Marketing Facts - 2014 Edition
Marketing Facts 2014 is the latest edition of the annual publication, released in December 2013. It includes updated statistics and information from over 40 respected and well-known sources. Excerpts and portions from a number of studies not widely available are included ...more

CMA Marketing Guides

Success Factors in Today's Marketing Environment

Success Factors in Today's Marketing Environment
The functional role of marketing is now more complex than ever. Digitization, big data, constrained resources ...more

CMA White Papers/Reports

The CIO-CMO Partnership – An Executive Discussion

The CIO-CMO Partnership – An Executive Discussion
CMO and CIO level executives at fourteen Canadian organizations pick-up on the discussion of CMO & CIO collaboration, first explored in a CMA study, 1 + 1 = 3: CMO & CIO Collaboration Best Practices That Drive Growth sponsored by IBM. ...more

B-to-B Sales and Marketing Integration Study – Report

B-to-B Sales and Marketing Integration Study – Report
CMA in partnership with SiriusDecisions and the Canadian Professional Sales Association (CPSA) conducted ...more