Video

Customer Service in the Digital Age
In a series of Q & A’s presented in three video segments, we engaged in candid conversations with three leading Canadian brands on their journey into social media to support customer ...more

CMA Publication

CMA Marketing Facts - 2013 Edition
Marketing Facts 2013 is the latest edition of the annual publication, released in December 2012. It includes updated statistics and information from over 38 respected and well-known sources. Excerpts and portions from a number of studies not widely available are included. ...more

Now available! CMA Report

Marketing's Influence in Canada:
In an evolving digital economy
An authoritative examination of marketing; from its traditional roots to what it looks like today—to what business leaders can expect over the next five years ...more

MMA's International Journal of Mobile Marketing

Special Issue: Mobile Marketing in Canada
A special ‘Canada’ edition of the award winning MMA International Journal of Mobile Marketing (IJMM) ...more

Bulletins & Newsletters

• Weekly Watching Brief - New CMA Board; Life Members; Convention wrap-up
• Member Bulletin & Briefings - Major consumer privacy reform will impact marketing
• B2B Watching Brief - B2B marketers rank analytics, marketing technology as top job challenges
• eCommunicator - New for CMA Members: CMO/CIO research plus CMA Awards details

Activities & Accomplishments

Organizations that are members of the Canadian Marketing Association benefit from programming that informs, connects and protects. They stay on the leading edge of marketing technology, learn and grow personally and professionally, have their work recognized and rewarded, make valuable business contacts, and help to protect and enhance the marketplace by influencing government and public policy issues. ...more