Marketing Facts - 2013 Edition

Canadian Marketing Association Marketing Facts - 2013 Edition

Published:
December 2012

Format:
Spiral Bound, 236 pages

Pricing:

Hard Cover
CMA Member: $75 | Regular: $150

CD
CMA Member: $75 | Regular: $150

Book & CD
CMA Member: $175 | Regular: $99

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Marketing Facts 2013 is the latest edition of the annual publication, released in December 2012. It includes updated statistics and information from over 38 respected and well-known sources. Excerpts and portions from a number of studies not widely available are included.

This research compendium enables quick access to the statistics, benchmarks, analyses and trending information to support marketing planning and decision making. Collectively, the material provides perspective on a wide range of issues that confront marketers on a day-to-day basis – helping to frame the evolving marketing landscape in Canada and abroad. It's a must-have book for any business or library.

In addition to the book's regular sections: key Canadian statistics (i.e., population, employment); ad spend with forecasts by medium; media engagement metrics; and business issues, the 2013 edition features new reporting, including:

  • Brand building with Millennials
  • Marketing to the growing demographic of aging Canadians
  • Data collection and consumer interest in personalized marketing messages
  • Print advertising effectiveness
  • Online advertising and brand awareness & performance
  • Market size and forecasts for various retail segments
  • Data-mining practices
  • Social media engagement and corresponding brand lift
  • Salary survey (Canada) of market researchers and other professions

Available in hard cover, CD (PDF format), and as a combination; hard cover with CD.

Questions? Or to obtain pricing for bulk orders, contact hreid@the-cma.org or by phone at 416-391-2362.

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