Augmented Reality – A Viable Marketing Technology?

Augmented Reality – A Viable Marketing Technology?

Canadian Marketing Association, in partnership with Humber Institute and LoyaltyOne, asked consumers about their awareness, use and opinions of augmented reality in July 2015. AR is cool, it’s interesting and is personal. But will consumers use it to engage with brands?

Here’s what we found:

Tags: Advertising, Augmented Reality, Customer Experience, Digital, Direct Marketing, Mobile, Research, Retail, Technology