CMA/BrandSpark Canadian Marketers Survey – Report

CMA/BrandSpark Canadian Marketers Survey – Report

The Canadian Marketers Survey report gives a view of marketers’ plans, priorities and spending intentions for the year ahead with year-over-year comparisons, along with ROI perceptions, digital budget allocation (including programmatic) and more. The survey was conducted online in Q1 2015 by BrandSpark International in partnership with CMA.

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 CMA Members Only

Also included are data from BrandSpark’s Canadian Shopper Study conducted in Nov./Dec. 2014 on areas such as consumer attention to advertising media, device ownership and social network activity.

Canadian Marketers Survey 10th Annual in partnership with BrandSpark International

Tags: Research, Digital, Analytics, B2B, E-Marketing, Innovation, Marketing Budgets, Online Video, Mobile, Search, Social Media, Technology