The Canadian Marketers Survey report gives a view of marketers’ plans, priorities and spending intentions for the year ahead with year-over-year comparisons, along with ROI perceptions, digital budget allocation (including programmatic) and more. The survey was conducted online in Q1 2015 by BrandSpark International in partnership with CMA.
CMA Members Only
Also included are data from BrandSpark’s Canadian Shopper Study conducted in Nov./Dec. 2014 on areas such as consumer attention to advertising media, device ownership and social network activity.