Canadians’ Views on Interest Based Advertising

Canadians’ Views on Interest Based Advertising

CMA in partnership with BrandSpark International conducted a study of consumer attitudes toward online interest-based advertising in Q4 2014 – examining how privacy concerns impact their receptivity to this advertising. A series of questions about interest-based advertising was included in BrandSpark’s annual survey of household grocery shoppers in Canada. A total of 9,459 respondents from BrandSpark’s online panel completed the survey over the period of November 3 - December 12, 2014. A new subject was introduced in the 2014 survey to begin tracking the impact of Canada’s Ad Choices ProgramMore


Canadian's Views on Internet-based Advertising

Tags: Research, Digital, Online Behavioural Advertising, Ad Choices Program, Privacy, Customer Experience