Context Matters Marketer Study

Context Matters Marketer Study

CMA is pleased to showcase, in partnership with Globe Media Group and Marketing Magazine a whitepaper on A Brand Eye View of Prestige. Please note for the full content in this complimentary PDF, some basic information must be shared prior to download.

The ubiquity of the Internet has given rise to seemingly infinite opportunities for marketers to connect with target audiences online. But the abundance of choice, fragmentation and varying degrees of quality across a platform as vast and ever-evolving as the Internet brings with it challenges and more questions for marketers, as well as their agency partners. Everyone is under increased pressure to quantify escalating digital budgets, reach the right audience in the right environment and prove campaigns are effective.

To provide insight, Marketing magazine, Rogers Insights, the Canadian Marketing Association and Globe Media Group present Context Matters. This new research study delves into the minds of consumers and marketers to understand, discuss and highlight the importance of a premium media environment for advertising.

"Premium" is an industry word as loaded as it is vague. The multi-faceted study not only identifies what both groups deem premium or "prestigious" media—hint: marketers and consumers are not entirely in agreement here—but also weighs the importance of such inventory against the effectiveness of ads.