CMA is pleased to showcase, in partnership with Brightworks, a statistical overview of digital technology in the healthcare space and insights on how brands can become more involved in digital initiatives.
Forget what you may have heard in the past about doctors not being comfortable with digital. In reality, quite the opposite is true. The statistics in this paper show that doctors have embraced digital – for both personal and professional use.
The same thing, unfortunately, cannot be said for pharma brands. Recent statistics reveal that the digital gap between doctors and brands is widening daily. And yet, many pharma brands are hesitant to move away from their traditional marketing tactics.
- Which digital technologies doctors are using now
- Which new technologies are on the horizon
- Opportunities for healthcare marketers to improve their digital offerings