Failure to Launch: How to Realize Executional Excellence to Ensure Loyalty Program Success

Failure to Launch: How to Realize Executional Excellence to Ensure Loyalty Program Success

CMA is pleased to showcase, in partnership with Bond Brand Loyalty, a new whitepaper to get you started on creating a plan to drive implementation excellence for your new or existing loyalty program.  Please note for the full content in this complimentary whitepaper, some basic information must be shared prior to download. 

It’s one thing to catch the eye; it’s another to hold the gaze.

In hopes of attracting the attention of today’s demanding customers, marketers often spend inordinate amounts of time designing the “perfect” loyalty program for their brands. But the same consideration is not extended to how the program will actually be carried out, how its success will be measured, or how the enthusiasm will be maintained.

This short-term view of loyalty is the equivalent of spending hours creating and posting just the right online dating profile – without then using it to connect with others.

It’s as true in business as it is in our personal lives: Relationships take ongoing commitment to thrive.