yconic research conducted in Q1 2015 offers insights into youth’s views on employment and the workplace, including effective ways for organizations to engage them and develop their employment potential. A total of 1,385 youth from its market research panel (of over 500,000 youth panelists) completed the survey.
- A significant number of students are currently employed part-time: high school students (48%), 1st/2nd year post secondary students (44%), 3rd/4th year students (49%) and post-grad students (40%).
- Students are upbeat about their own employability - the majority of Canadian students think they have an advantage over others by having the right attitude (83%), sense of confidence (55%), language proficiency (54%), and the kinds of skills companies are looking for (51%).
- The top ways students find out about employment opportunities are through family members (60%), personal networks (60%), online job boards (58%), company websites (56%) and general web searches (52%).
- A third of students (33%) use social sites like Facebook and Twitter, and 37% use online classifieds like Kijiji and Craigslist
- LinkedIn as an employment source increases with age, with those ages 25-34 most likely to use it (38%) vs. those ages 19-24 (23%)
- Youth overwhelmingly say email is the most effective channel to communicate with and from potential employers (55% and 42% respectively) compared to other methods of communication.
Over 8 in 10 (84%) high school and post secondary students are highly interested in paid short-term internships or co-op programs that will help them learn skills related to their field of study. Students are also looking for mentors to coach and guide them (71%), job shadowing over a period of one or two days (58%) and two-week immersion type experiences (57%) to give them a feel for an organization. Today’s youth understand the importance of building networks beyond their regular circles, with 56% interested in connecting with professionals across the country or around the world.