Sustainability: Why Marketing Needs to be Firmly Rooted in the Movement

Sustainability: Why Marketing Needs to be Firmly Rooted in the Movement

Sustainability: Why Marketing Needs to be Firmly Rooted in the Movement

Sustainability IS a marketing issue. CMA’s 2012 Leadership Series paper brings together industry leaders with expertise in sustainability to discuss communication strategies, supply chain implications, and the need for employee education and training. Big brand case studies profile company approaches to developing impactful sustainability programs and bringing them to market.

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Tags: Branding, Strategy, Social Media, Research, Advertising