Reports & Articles

Reports & Articles

Marketing Intel.  Trust insights and intel to help grow your business

Substantive papers and reports that explore current and emerging business issues, with perspective from leaders who have honed a level of expertise in the subject matter. "How to" type guides offer strategies and frameworks to support a range of marketing activities.

  • Moving at the Speed of Millennials

    CMA is pleased to showcase, in partnership with Twitter, the latest insights on using Twitter as the ideal platform to reach Millennials.

    As a generation of influencers, Millennials mean an awful … more

  • The CX Stakes Are High

    CMA is pleased to showcase, in partnership with Bond Brand Loyalty, the latest research on designing and implementing an effective communication strategy for CX change initiatives.

    It’s a … more

  • Shopify: Setting Up Shop

    CMA is pleased to showcase, in partnership with CIBC, the latest research on Shopify Inc. from their Institutional Equity Research team.

    Shopify is a cloud-based, e-commerce SaaS software platform … more