• Latest trends; Amex/Cisco views on B2B marketing

    The B2B marketing mix

    Promotion commotion: Marketing supply chain materials hit the mark, but…

    Survey finds many companies don't tap full potential of post-event followup

    B2B journalists … more

  • Data issues, augmented reality & social media

    The 'dirty truth' about inaccurate B2B data

    B2B study: Social marketing pervasive, LinkedIn most important

    Less is more: Stricter lead qualification driving improved sales results

    Report … more