Latest CMA news: Advancing your career goals; marketing chatter

Accelerate your career and skill set through CMA Marketing Certificates program

By John Gustavson, President and Chief Executive Officer

No one knows better than marketers and their agencies just how competitive a profession it can be. There's constant pressure to perform and to deliver marketing ROI. And there's the added anxiety of knowing that your performance will be gauged on the success of your last campaign.

Putting your best foot forward and meeting performance targets is an ongoing challenge. And for many years, CMA has provided empowering professional development opportunities for marketing professionals; applied learning to give you the skills and knowledge you need to meet your career goals.

CMA offers six courses in its Professional Marketing Certificate program. Subjects include advertising and media, digital and direct marketing, integrated branding, research and analytics and strategic promotions. The Association also offers an advanced marketing management course focused on developing and delivering a marketing plan, with the next one starting March 9.

And just this year we began to offer two of our courses online – direct marketing and integrated branding – so that you can participate and attend no matter where you're located. A third online course on advertising and media will be added later this year.

Those who participate in CMA's Marketing Certificate program benefit in several ways: Their existing skill set is sharpened and they acquire new skills. They learn about the latest industry trends and best practices and gain new insights. And they establish strong peer groups. Plus their employers benefit through improved job performance.

The investment pays off and the benefits are worth it both for you and your organization. Visit the CMA website for details.


John Gustavson

Discover how Ford, Coke and Microsoft are delivering on experiential marketing

CMA's March 21 Experiential Marketing Conference will examine how major Canadian brand leaders define, measure and communicate experiential marketing to deliver winning campaigns. Speakers include:

  • Graeme Whickman, Vice-President, Marketing, Ford Motor Company of Canada;
  • Michael Samoszewski, Director, Coca-Cola Trademark, Coca-Cola;
  • Christina Verdurmen, Marketing Communications Manager, XBOX, Microsoft Canada;
  • Don Mayo, Global Managing Partner, IMI International;
  • Rick Shaver; Senior Vice-President and Managing Director of Global Partnerships, The Hive.

Register Now!

What's all the chatter about on the CMA Marketing Blog?

CMA goes retail

CMA launches a series of roundtables this spring addressing the hottest marketing issues facing Canadian retailers today.

The "House of Brands vs. Branded House - Retailers and CPG Manufacturers. Is win-win really possible?" will be debated at the first CMA Retail Faceoff on March 22 in Toronto. Panellists will include:

  • Peg Hunter, Vice-President, Marketing & Communications, Home Depot of Canada and Vice-Chair of the CMA Board of Directors;
  • John Torella, Senior Partner, J.C. Williams Group;
  • Stephen Brown, President, FUSE Marketing Group.

"Through this initiative we hope to inspire Canadian retail marketers to share and grow their expertise, support their career development and help them deliver enhanced value to their companies," noted CMA President and CEO John Gustavson.

The CMA Retail Faceoff series was created by a CMA retail industry task force chaired by Patrick Rodmell, President and CEO of Watt International. Each roundtable will feature leaders from the retail community who are passionate about marketing and committed to professional development.

Register Now!

New from CMA Councils

  • Making contact: Social media tips and POVs for contact centres - Contact centre leaders accountable for sales and service delivery will benefit from a series of tips compiled by CMA's Contact Centre Council on ways for contact centres to leverage social media.
  • Proving ROI for B2B campaigns - Authors Rick Makos and Jeff Chamberlain discuss return on investment from a B2B marketing perspective, including the definition of ROI, measurement methods and approaches to improve results.

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Latest on creating exceptional digital experiences

Not sure how to create an outstanding holistic user experience across digital mediums while engaging consumer and surpassing business objectives? Then set that alarm clock a bit early on March 28, join us for breakfast in Toronto and find out how. Innovation, agile development and user-centric design are not enemies -- they can work together to do deliver outstanding ROI even in the tightest economy. Whether you are strategizing mobile, launching an iPad app or considering optimizing your web or intranet site – it's imperative in 2012 that you know the ins-and-outs of best practices in digital user experiences for rapid deployment. Register now!

Welcome new CMA Members

Mark Your Calendars -- Upcoming CMA Events

All CMA events are held in Toronto unless otherwise noted.

Tags: Experiential, Marketing Careers, Marketing Education, Retail, Social Media, B2B