Latest CMA news: Mike Lazaridis to address Business of Ideas Forum; new CMA website

Jan 25 2012 9:37 AM

New-look CMA website offers more for members

By John Gustavson, President and Chief Executive Officer

With the new year come new programs, services and plans for the future from CMA. And in this regard, I'm very excited about our new website that launched this week and how it supports our brand promise to provide CMA Member organizations and their employees with access to the tools and information you need to be successful in today's marketplace. The Members-only section is available to all employees of your organizations and I encourage you to pass this info on to anyone on your team and other departments who might find this relevant.

Based on your feedback, we've redesigned the site to give you improved access to content, commentary and news on the key issues facing the marketing community. We've introduced new search options with better access to CMA articles, papers and research. We've integrated the CMA marketing blog into the site. And we've made it easier for you to register online for CMA events.

Plus, we've laid the groundwork for more features to be added throughout the year, including the launch this spring of MyCMA which will be customized to your interests and needs.

I encourage you to visit www.the-cma.org and see what the new site has to offer, and remember to come back often because the content will be refreshed regularly with new marketing resources.

Regards,

John Gustavson

PS – On the subject of new CMA programs, the February 22 Business of Ideas Forum is shaping up to be one of our best ever. See below for more details.

What do Craig Kielburger, the CEOs of Amex, OLG and Universal Music, and RIM's Mike Lazaridis have in common?

Craig Kielburger, the CEOs of Amex, OLG and Universal Music, and RIM's Mike Lazaridis headline a who's who list of senior business executives speaking at the CMA Business of Ideas Forum on February 22 in Toronto. The hottest ticket for marketers this winter, this one-day forum will feature some of the brightest minds in business who've found success where few dared to venture. Subjects range from keeping pace in an evolving marketplace and changing how we manage to building a brand on the foundations of service and the customer experience and innovative strategies for sustainable change. Speakers include:

  • Craig Kielburger, Co-Founder, Free The Children and Me to We.
  • Grant McCracken, Author of Chief Culture Officer and Research Affiliate at the Convergence Culture Consortium (C3) at the Massachusetts Institute of Technology (MIT)
  • Howard Grosfield, President and CEO, American Express Canada
  • Rod Phillips, President and CEO, Ontario Lottery and Gaming Corporation
  • Randy Lennox, President and CEO, Universal Music Canada
  • Mike Lazaridis, Vice-Chair, Research in Motion Board of Directors and Chair of RIM Innovation Committee.

For details, visit The 2012 CMA Business of Ideas Forum.

Threats to marketing: CMA Advocacy Update

An overview of the action CMA is taking on the key regulatory issues that will impact marketing. The latest issue includes a status report on Canada's new anti-spam law, the scheduled review of Canada's privacy legislation that applies to the private sector, online interest-based (behavioural) advertising and automatic dialing-announcing devices used by telemarketers.

CMA Awards Case Study Event -- Register Now

What's all the chatter about on the CMA Marketing Blog?

Get published in International Journal of Mobile Marketing –new Canadian edition

The International Journal of Mobile Marketing (a product of the Mobile Marketing Association) is coming to Canada – with an all-Canadian edition set to publish in May. CMA and MMA are inviting industry professionals, academics and students to submit articles/papers for publication in this award-winning, peer-reviewed journal. Download the "call for content" that explains the process and offers sample topics. The journal will be available to CMA Members at no cost, accessible online. The target is to publish 10 articles, a split between industry and the academic community. Submission deadline: March 15, 2012.

Feb. 14 CMA Loyalty Marketing Conference: From points and rewards to brand advocacy

Join your peers at the CMA Loyalty Marketing Conference on February 14 and hear the latest loyalty program research, Evolution of Loyalty from Maritz, along with speakers from LoyaltyOne, Indigo, Molson, Scotiabank and more as they explore what's currently happening in the marketplace and what you need to do to develop more effective loyalty programs for your brand. Register now.

New from CMA Councils

  • Direct marketing plan template walks marketers through the development of a direct marketing plan, outlining the key steps from initial objectives to expected results and ROI – enabling campaign customization. Developed by CMA's Direct Marketing Council.
  • Look up! Perspectives on customer experience -- When it comes to customer experience, there is a sharp disparity between a companies' understanding when contrasted against their customers. This article examines this ongoing discrepancy and highlights the need for marketers to think from the customers' perspective to deliver the most effective customer experience.
  • The impact of predictive analytics on data governance: Key considerations -- A discussion paper that raises some of the data governance issues related to predictive analytics capabilities, in particular, with data derived through social media activity.

Marketing Facts 2012

CMA Marketing Facts -- 2012 Edition

CMA's annual statistical compendium that features trends and insights from leading organizations is now available. Excerpts and studies not widely available are included in this one resource, available in hard copy and CD (pdf format). For more information and to order.

Welcome new CMA Members

Mark Your Calendars -- Upcoming CMA Events

Tags: Advocacy, CASL, Consumer Privacy, Direct Marketing, Ethics, Government Relations, Innovation, Loyalty, Marketing Education, Privacy, Research