Archives: 2013 | 2012

• Staffing, data integration big issues for marketers

  Dec 20 2012 8:00 AM

  Marketing/ad execs report staffing supply/demand imbalance

  Marketers still developing 21st century brand building skills: Report

  Can't get no...satisfaction: Shoppers willing to pay a little extra … more

• Tapping a person’s DNA; PANKS and the value connection

  Dec 14 2012 8:00 AM

  Tapping genetics next frontier for marketers?

  Tracking concerns real, but consumers grasp value exchange

  Value is core to consumer brand experience: Study

  The Power of the 'PANK' – … more

• CMO outlook: Salaries, bonuses, hiring

  Dec 7 2012 8:00 AM

  Positive outlook for CMOs globally: Salaries up, budgets too

  Social media still often a staff add-on

  U.S. FCC rules on "opt-out" text messages

  Content marketing challenges

  Coming in 2013 – … more

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