Ad reviews draw CEO interest; Marketer of the Year
- More CEOs popping into ad reviews
- CMA Marketer of the Year nominations close June 6
- C-suite drawn to digital marketing's ROI
- Mobile devices becoming a bigger part of Canadian retail
- Do Not Call List nears 11 million numbers
- UK cookies law flies in the face of new EU regulations
More CEOs popping into ad reviews
Citing Hewlett-Packard CEO Meg Whitman and Nascar CEO Brian France as examples, Monday's Adweek reports that more CEOs are popping into advertising reviews as pressure to generate organic growth mounts. In some cases, because it's in their blood. Corner office involvement in ad reviews also reflects the reality that after years of cost cutting and growing through acquisitions, corporations are leaning on marketing to drive organic growth, notes the article. That obviously puts more pressure on CMOs (and their agencies) but it also gives them a chance to prove their worth and that marketing matters.
CMA Marketer of the Year nominations close June 6
The deadline for nominations from CMA Members for the 2012 CMA Marketer of the Year Award is Wednesday, June 6. The CMA Marketer of the Year Award is presented annually to a Canadian individual who has continually displayed outstanding marketing acumen and leadership in forwarding the cause of marketing on a national scope in Canada and perhaps the cause of Canadian marketing beyond our borders. This award may represent either a body of work or an extraordinary achievement within the past year. Past recipients include the CEO of lululemon athletica, Christine Day; John Furlong, President and CEO of the Vancouver Olympic Committee; and Guy Laliberté, Founder and Head of Cirque du Soleil. This year's award will be presented at the 2012 CMA Awards Gala on Friday, November 30 in Toronto. Nominate now.
C-suite drawn to digital marketing's ROI
Senior marketers report that digital marketing has become a key topic of conversation with C-level executives and line-of-business (LOB) leaders. Two-thirds (63%) of respondents to a survey by the U.S.-based CMO Council said this interest has much to do with the potential to increase marketing performance and ROI through more efficient digital media channels and better customer engagement. In other findings, 42% of the marketers who responded to the survey say that digital marketing has the active support of LOB leaders, and 18% note it's an agenda item they have to address with their CEO, CIO and CFO. On the other hand, some 23% of survey participants report their management is still trying to understand where digital marketing fits within their overall business.
Mobile devices becoming a bigger part of Canadian retail
Eight million Canadians used a smart device to help them shop in the past month, according to a study by the Toronto-based Solutions Research Group: 37% use their mobile device to search for a specific retailer while 30% search for a product price while shopping. The study found that men are leading the way in smartphone use in the retail environment. Of the 20% of smartphone owners who searched for a product prior to making a purchase, the majority were men. Men are also leading the way in the use of QR codes, the study found. However, of the 39% of smartphone users who took a picture or video of a product while shopping and sent it to someone for an opinion, women accounted for the majority.
Source: Marketing Daily
Do Not Call List nears 11 million numbers
The Canadian Radio-television and Telecommunications Commission said Tuesday that total registrations for the national Do Not Call List topped 10.8 million as of May 20, up from 9.5 million a year ago. Complaints about telemarketers have totalled 542,873 since the service was launched in October 2008. Total complaints so far for 2012 add up to 50,176.
Source: The Globe and Mail
UK cookies law flies in the face of new EU regulations
New European Union regulations on the use by British websites of cookies were watered down by the UK's Information Commissioner just hours before they were due to come into force last Saturday. In an updated version of its advice for websites on how to use cookies, the UK Information Commissioner has said that websites can assume that users have consented to their use of them (the EU regulations require marketers and website owners operating in any EU country to obtain opt-in consent from European users before implementing cookies or other technologies to capture online visitor information). The UK announcement could mean that Britain is out of step with EU law in its implementation of the continent-wide directives (see May 25 CMA Weekly Watching Brief) and lead to fights with European courts, noted an article in The Guardian.