Online retail trends, junk food ads, spam regs

Comparison shopping most popular online activity with retail consumers

According to a new study by KubasPrimedia, comparison shopping is the most popular online retail-related activity among Canadians, with 76% of consumers doing so “often” or “sometimes.” The majority (77%) visit retailer websites to get information about upcoming purchases and 71% visit manufacturer websites; 27% use social media and just 23% use blogs for the same purposes.
Source: FP Marketing

Companies propose curbing junk food ads for kids

According to a report by the Associated Press, the largest food companies in the U.S. say they will cut back on marketing unhealthy foods to children, proposing their own set of advertising standards after rejecting similar guidelines proposed by the U.S. government. A coalition of food companies -- including General Mills, ConAgra Foods and Kellogg -- announced the guidelines Thursday. The companies said the effort will vastly change what is advertised, forcing them to curb advertising on one out of three products currently marketed to children. On a related note, the Public Health Agency of Canada is pursuing a dialogue with stakeholders on the issue of childhood obesity. CMA and other industry groups participated in a meeting in Ottawa on July 6 to discuss the issue and potential initiatives that could help address this challenge. The results from this and other consultations will be presented to the Council of Health Ministers in November.

Industry Canada/CRTC release proposed anti-spam regulations

Industry Canada and the Canadian Radio-television and Telecommunications (CRTC) have released draft regulations that will apply to Canada’s new anti-spam law.

  • The CRTC regulations prescribe the form and information to be included in a commercial electronic message (sender identification, unsubscribe mechanism. etc.) and consent provisions. Interested parties have until August 29 to comment on the CRTC regulations.
  • Among other items, Industry Canada regulations define the meaning of personal and family relationship for the purposes of the legislation. With respect to obtaining consent to receive messages from unknown third parties, the regulations also define the specific conditions under which consent would be considered valid and additional requirements for the unsubscribe mechanism. Industry Canada has indicated that interested persons may provide comments regarding the proposed regulations within 60 days after the date of their formal publication on July 9, 2011.

CMA has prepared an overview of Canada’s new anti-spam law that is available on the members-only section of the CMA website, and over the summer, the Association will be developing its response to the proposed regulations through a working group comprised of CMA Members. Government officials have indicated the new law will likely go into effect in early 2012.

LinkedIn now No. 2 social networking site in U.S.

msnbc reports that LinkedIn edged past MySpace last month to become the No. 2 social networking site in the U.S. According to comScore figures, LinkedIn had 33.9 million unique visitors in June in the U.S. compared to MySpace's 33.4 million; Facebook had 160.8 million.

Smartphone is the alter ego

IDC reports that the worldwide smartphone market is expected to grow by 49% in 2011 -- four times faster than the expected growth of the overall mobile phone market, suggesting that current feature phone owners are rapidly switching to smartphones, while non-cell phone owners are jumping directly to smartphones with their first cell phone purchase. Notes a report from Exact Target, the smartphone has become a “modern-day Swiss Army knife”, putting marketers not only in a multi-channel environment, but a multi-purpose environment as well.
Source: Center for Media Research

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Tags: Advertising, CASL, Digital, Ecommerce, Mobile, Social Media