Social’s ripple effect; mobile pet peeves; RTB news
- Study: Social sharing influences impressions, brand advocates
- Smartphone users frustrated with slooow web download speed
- On-the-go London Games
- RTB will change online display advertising: Report
- Consumer magazine circulation falls in first half of 2012
- One last word...
Study: Social sharing influences impressions, brand advocates
User sharing of social campaigns has a powerful ripple effect, with each individual share resulting in an average of 14 additional earned media impressions, according to a study by Wildfire Interactive. According to the report, sharing also has an influence in generating brand advocates: For every 10 advocates a brand gets to join its social campaign, 13 entirely new people will engage with the brand's campaign through clicks, entries and other interactions.
Source: BtoB Online
Smartphone users frustrated with slooow web download speed
When asked about frustrating mobile web experiences over the past two months, two-thirds of smartphone users surveyed by Keystone Competitive Research cited "web pages slow to load." The next largest pain point felt by nearly half of those surveyed was "website not optimized for smartphone." Smartphone user expectations are high, notes the research house, with four out of five users looking to a mobile website to load within five seconds. Brands should beware, notes Keystone: 16% of mobile users will not return or wait for your website to load if it takes too long and 6% will go to a competitor's website.
On-the-go London Games
Canada's Olympic Broadcast Media Consortium says mobile viewing accounted for more than 60% of the traffic to its various digital platforms during the Summer Games' first week. Page views to the CTVOlympics.ca and RDSolympiques.ca sites were also up significantly compared to the 2010 Vancouver Games.
Source: Marketing Daily
RTB will change online display advertising: Report
New research predicts advertising revenues from real-time bidding (RTB) practices will be worth $7 billion in North America by 2017. With RTB, buyers bid for ad impressions and, if the bid is won, the ad is served instantly on a publisher's site. This enables buyers to target customers in real time. The report by Dallas-based Park Associates estimates that RTB will be responsible for 34% of all online display advertising revenues by 2017. Aggregators such as Google, Yahoo!, Microsoft and Facebook Exchange will play crucial roles in driving this growth, notes the report.
Source: DM News
Consumer magazine circulation falls in first half of 2012
New data from the Audit Bureau of Circulations shows that Canadian consumer magazine circulation slipped 3.1% in the first half of 2012 to 6.58 million from 6.79 million during the corresponding year-earlier period. Paid subscriptions for the 66 titles reporting were down 5.9%, to 4.97 million from 5.28 million in January-June 2011 period, while single copy sales declined a more moderate 1.6% – to 1.21 million from 1.23 million a year ago.
Source: Marketing
One last word...
Brandweek reports that Tesco is trialing "virtual fridges" in London's Gatwick Airport that allow travelers to order essentials to be delivered to their home for when they return from holiday. The two-week trial follows on from Tesco's South Korean business launching a "virtual store" allowing customers to buy products on their mobiles from billboards at subways and bus stops. Passengers at Gatwick's north terminal can scan up to 80 barcodes for products pictured on the virtual fridges and have them delivered to their homes up to three weeks later.