You know the digital world is critical for your brand and strategy. You know consumers are talking about your product and that social media has exploded in importance. But what is necessary vs. hype and – most importantly – how do you use the digital world to harness the benefits quickly and efficiently? Where do you start?

In this hands on, one-day, step-by-step workshop, each participant will use critical digital tools to uncover brand insights, generate growth plans vs. competition, and be in control of the digital world for their brands. Benefit from this immersive workshop and get equipped with the essential skills to excel. Don’t get left behind!

Learn how to:

• Use relevant digital tools and social media to build your brand’s on-line identity, determine insights, and interact with consumers
• Harness and apply online mechanisms to efficiently gain consumer research and quickly shape marketing plans
• Interpret online conversations to impact your business and win against competition
• Secure buy-in from your organization to obtain resources in order to apply the learned strategies

Please bring your laptop and power connection as each participant will actively be using the digital tools.

The workshop is led by Drew Boyd, Executive Director of the Master’s of Science in Marketing Program at the University of Cincinnati and also Director of Marketing Mastery at Ethicon Endo-Surgery at Johnson & Johnson.